Glossier is measuring the carbon & waste of their products in an effort to continually improve.

Dieux has significantly decreased carbon emissions of their Forever Eye Mask

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Plus is preventing waste & carbon by evaluating sustainability tradeoffs of their product ideas.

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Experiment has decreased carbon emissions of Avant Guard by 78%.

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Versed is measuring the carbon & waste of their products in an effort to continually improve & accurately communicate the sustainability of their products.

Kate McLeod is finding authentic sustainability stories to share with customers, without greenwashing.

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Function of Beauty is find authentic sustainability stories to share with customers, without greenwashing.

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Beautycounter is preventing waste & carbon by evaluating sustainability tradeoffs of their product ideas.
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Dore uses Bluebird to launch their first products faster with less waste & carbon.

Questions?

Who is Bluebird designed for?

Bluebird is designed to help you implement sustainability in your products and find authentic sustainability stories. This means many different types of people use Bluebird since developing products & marketing is interdisciplinary.

CEOs + Head of Marketing use Bluebird to improve press, brand perception, and customer engagement metrics
Product developers use Bluebird to start integrating sustainability in their jobs fast
Sustainability Managers use Bluebird to hit carbon targets without having to hire

I’m pre-launch, can I use Bluebird?

Yes We have a pre-launch startup program designed to help you get set up the right way and work with your working capital constraints. Apply here.

If my products aren’t “sustainable” can I still use Bluebird?

Absolutely, Bluebird is designed to meet brands where they're at. Some reasons brands use Bluebird if they don’t have “sustainable” products:

They discover product optimizations that can decrease cost
You don’t actually know how well you’re doing until you upload products. You may be doing better than you think since sustainability goes beyond simply using good materials.
By using Bluebird to develop new products, you can prevent carbon emissions before they happen and create authentic sustainability stories for your new products.

Is this going to be expensive to make my products sustainable?

This is actually a huge misconception. Yes, organic cotton and PCR plastic are expensive. But there are tons of other levers to pull that often save cost.

As far as pricing goes, Bluebird is designed to give every brand access to sustainability tools. To do this, we have pricing that works with your growth stage and usage based pricing, which means you only pay for what you use.

Is this going to be a lot of work?

We know you’re trying to run your business, and sustainability is a separate body of work that takes up focus. Not with Bluebird — we’ve designed it work within your existing product development workflows so there typically isn’t extra work. For example, simply send us a vendor quote or specsheet and we’ll handle the rest.

What results can I expect?

Besides confidence you're not going to get called out for your marketing and are doing right by the planet, here are some results from brands using Bluebird:

78% decrease in carbon emissions in 1/100th of the time to collect data, without significantly increasing cost
Authentic sustainability stories for each product, designed to engage press and customers: for example "By using PCR plastic instead of glass, our jar has 17% less carbon emissions & 71% less waste". Depending on where you put these claims, we’ve seen a 2.2x increases in customers indicating they’ll consider buying a product.
Many brands have gotten better placement with retailers & significant press in outlets like Vanity Fair using Bluebird

Why do companies use Bluebird?

Brands use Bluebird to decrease emissions & waste in their products for these reasons:

Improve customer retention and brand perception
Optimize your product’s cost via sustainability
Finally hit carbon & waste goals without having to hire

I already know sustainability — are you going to tell me things I already know?

If you don’t find Bluebird helpful, you can get a refund. What makes us so confident?

We find hidden sustainability wins because we keep track of sustainability innovations in the market and constantly update our algorithms.
Sustainability is riddled with misconceptions. Ever wonder why the “glass vs. plastic” debate doesn’t seem to end? That’s because it depends on your specific supply chain. Bluebird is personalized to your products and supply chains, which means the insight & accompanying sustainability stories you can tell are tailored to you.

Can I trial Bluebird?

If you want to see what it’s like before trying, you can upload one product to see how you’re doing with a limited sample of claims & opportunities before committing to an annual plan. The idea is to give you a taste of the value really fast, at a very low cost. Sound good? Get in touch and let us know.

How long does it take gather & send data?

Minutes. We know sustainability analyses take forever. So we’ve designed Bluebird to be really easy to get started — in fact, we can get you sustainability insights & substantiated claims with a simple data export or quote you have from a vendor. No more hunting down suppliers.

What if we have data organized in spreadsheets?

If you have a PLM, amazing: simply export data to us. If you just have spreadsheets, that’s ok — our onboarding is designed to work with that super easily and quickly.

A community of brands doing sustainability authentically

On average brands have decreased their carbon footprint by 78% using Bluebird

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