How we measure sustainability

Creating a more sustainable product is a process, as can be seen in the steps outlined above. To help, we created an impact measurement feature that shows brands instantly where their impact falls. This feature also enables brands to model different options for lowering their impact. They can then visualize the potential results and weigh the options against each other.

Modeling like this means brands can test ideas without spinning up large-scale changes that take months to create and then measure. In other words, no more deep and costly analysis paralysis. Impact measurement helps brands instantly see various ways to lower their carbon and waste footprints.